Saturday, April 4, 2009

Sponsored link trademark violation claim proceeds

A U.S. Court of Appeals ruled that a trademark claim against Google by Rescuecom, a computer services company, can proceed on the grounds that Google's use of the company's name as a "keyword" to trigger third-party advertisements may confuse consumers.

See, "Google Faces Trademark Trial," Wall St. Journal, April 3, 2009, at; "Trademark Lawsuit Over Google Ads Can Proceed," New York Times, April 3, 2009, at

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