A U.S. Court of Appeals ruled that a trademark claim against Google by Rescuecom, a computer services company, can proceed on the grounds that Google's use of the company's name as a "keyword" to trigger third-party advertisements may confuse consumers.
See, "Google Faces Trademark Trial," Wall St. Journal, April 3, 2009, at http://online.wsj.com/article/SB123878987982287605.html; "Trademark Lawsuit Over Google Ads Can Proceed," New York Times, April 3, 2009, at http://www.nytimes.com/2009/04/04/technology/companies/04bizbriefs-TRADEMARKLAW_BRF.html?ref=todayspaper.
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